It can be difficult to choose the products that are right for your spa business, especially with the myriad of available ones out there promising great results. How do you know what to pick? Do you choose products based on how well the packaging looks? Do you choose them based on what your neighbor or friends say? Surely you’ve done one or the other at some point.
One of the most rewarding feelings for an Esthetician is when they’ve received positive responses from their own clients. After all, what person wouldn’t love a nice compliment, right?
When positive compliments are spread around, whether it’s through word of mouth or via social media, it increases your potential for more business. This is why it’s more important than ever to make sure the products you use stand by their promise.
For example, a recent review we recently received from a holistic spa in New York, stated, “took a little while to get used to your light therapy system, but now we can’t do treatments without it!” This statement alone helped Theralight, Inc. generate further inquiries and business, especially after these clients realized how important it is to have a well made system that will be effective for just about every treatment!
3 Considerations to Make Prior to Purchasing Products for Your Spa
1. DO YOUR RESEARCH!
Have you ever purchased a product simply because it looks cool, without actually having ever used it yourself? After having made a fairly large investment, you find out the product isn’t what you actually wanted and later have problems returning it.
Do your research and make sure to have a well prepared comparison chart, especially if you’re thinking of making a big investment on a product you could have for a very long time. If you think about it, some of the equipment used for your spa could cost as much as a car. So you want to make sure it lasts.
Example comparison charts can include quality, price, operating costs (if any) …
2. UNDERSTAND THE TRAINING INVOLVED
What training or education can the company provide with their products? Are there costs involved? What treatment protocols are involved and do they coincide with the treatments included in your spa’s menu?
It’s important to find out whether or not the company is consistent and well-educated on the market’s demands, new techniques, regulations, and practices, especially when it comes to their product(s).
Will you be able to get back what you put in? This is the question we all have in just about everything we do in life. It’s even more of a consideration and one we pay high regard to in business.
Calculate your ROI appropriately and make sure it makes sense. Though some products may not appear as though their monetary value can be calculated right away, remember that positive reviews can be a great way to add value towards your future projections.